Cudownie jest mieć w Łodzi najbardziej prestiżową imprezę mody w Polsce. Po raz pierwszy pokazy, Schowroom i Let Them Know odbywały się w budynku EXPO przy Al. Politechniki 4.
Trochę szkoda mi atmosfery pofabrykanckich klimatów z Tymienieckiego, ale komfort oferowanego miejsca na wykłady, ekspozycje i sprzedaż designerskich wyrobów dużo lepszy. Jadąc na Fashion Week mijam fantastyczne murale grupy łódzkich artystów ETAM CRU.
Tym razem miałam okazję skorzystać ze szkoleń Let Them Know.
We wtorek, na szkoleniach zamkniętych prezentacje przedstawili: p. Jerzy Osika z Promedia i p.Olga Nieścier -Via Moda. Z jednej strony: jak zrozumieć zachowania konsumenckie, z drugiej: inspiracyjna analiza natury człowieka wiosną i latem 2015. P. Olga wskazała makrotrendy w modzie SS 15, ale także inspiracje z zakresu sztuk pięknych, jak i całej sztuki konceptualnej z naciskiem na multimedia czyli naszą przyszłość.
W piątek dowiedziałam się, co prawo ma projektantom do zaoferowania w zakresie ochrony pomysłów i wzorów oraz jak chronić swój koncept i kreację /wykład p. Małgorzaty Saryusz-Wolskiej/. Dynamiczna prezentacja p. Marzanny Lesiakowskiej-Jabłońskiej ukazała projektantom, jak technologia potrafi wspierać projektowanie mody. Na deser firma Lawmore /Michał Kulka i Paula Pul/ przekazała nam w sposób klarowny i czytelny, jak projektanci, budujący własna markę, powinni poruszać się w internecie, jak i gdzie sprzedawać, jak prawnie się zabezpieczyć, i w którym kierunku zmierza sprzedaż designerskich wyrobów. Przy okazji Fashion Week Poland firma WGSN w Białej Fabryce szkoliła z zakresu nowości w trendach. Naprawdę warto było tam być.
Były takie marki jak ID.FOR.FUN, Marthu, Peter Zack, IN.NA, Joanna Dominiak oraz wiele innych. Ciekawe akcje promocyjne urządzał Samsung, Lot czy np. Geberit-w tym ostatnim wzięłam udział.
Uwaga: siedzę na toalecie...
...ale oczywiście na najnowszym, designerskim modelu, nie na jakiejś tam...no i nic innego nie robię, jak pozuję do zdjęcia. Fajna, odprężająca zabawa i świetne dziewczyny obsługujące tę akcję.
W Showroomie kupisz bransolety, wisiory spodnie...uległam...i każdej maści ciuszki.
Niestandardowe, szalone, fajnie zaprojektowane.
.
Jednak wszyscy czekamy na Designers Avenue. Podczas tej edycji najbardziej podobały mi się kolekcje Pjotra Górskiego i MMC. Naprawdę dobre pret-a-porte w polskim wydaniu. Mnie brakowało jednak kolekcji męskich.
Cudownie, że w czasie tego modowego tygodnia, Łódz żyje designem. Imprez okolicznościowych i towarzyszących, było naprawdę sporo. Na pokazach widziałam znane twarze ludzi związanych z modą zawodowo: ludzi mediów,celebrytów modowych, blogerów i stylistów.
Wielkie słowa uznania dla Irminy Kubiak i Jacka Kłaka za powołanie do życia tak mocnego, modowego wydarzenia w Polsce i coraz bardziej w Europie. Z niecierpliwością czekam na następne dziesięć edycji:)
photo: Witold Rajczak
świetne jeansy znajdziesz www.mojejeansy.pl
fajnie zadrukowane t-shirty i odjazdowe muchy teraz również damskie www.marthu.com
męskie buty, oryginalnie zaprojektowane w świetnej jakości www.peter-zack.com
kolorowe torby z drukowanym filcem www.bertonisklep.pl
oraz moja ulubiona biżuteria www.idforfun.com
Another jubilee X edition of Fashion Philosophy Fashion Week Poland is
over.
It’s wonderful to have in Lodz the most prestigious fashion event in Poland. For the first time, shows like Showroom and Let Them Know took place in the Expo building at Al. Politechniki 4.
I missed a little the atmosphere of post industrial climate of Tymieniecki Street, but the comfort of the offered space for lectures, exhibitions and sale of designer products was much better. Going to Fashion Week, I passed a group of fantastic murals by ETAM CRU – artists from Lodz. This time I had the opportunity to benefit from Let Them Know training.
On Tuesday, during trainings there were presentations given by: Mr. Jerzy Osika from Promedia and Mrs Olga Nieścier-Via Moda. They aimed at understanding consumers’ behaviour and the inspirational analysis of human nature in the spring and summer of 2015. Mrs. Olga Nieścier pointed out fashion microtrends in S/S 2015. She talked about the inspiration from the fine arts, as well as the entire conceptual art with an emphasis on multimedia, which is our future.
On Friday I found out how the law protects designers’ ideas and patterns and how to protect one’s concept and creation / a lecture by Mrs. Margaret Saryusz-Wolska /. The dynamic presentation of Mrs. Morena Lesiakowska-Jabłońska showed designers how technology can support fashion design. In addition, Lawmore company/ Michael Ball and Paula Pul / gave us clear information, how designers creating their own brand should make the best of the Internet, sell, legally protect themselves, and in which direction the sale of designer products is heading. On the occasion of Fashion Week Poland WGSN company in the White Factory trained in the field of new trends. It was really worth being there.
It’s wonderful to have in Lodz the most prestigious fashion event in Poland. For the first time, shows like Showroom and Let Them Know took place in the Expo building at Al. Politechniki 4.
I missed a little the atmosphere of post industrial climate of Tymieniecki Street, but the comfort of the offered space for lectures, exhibitions and sale of designer products was much better. Going to Fashion Week, I passed a group of fantastic murals by ETAM CRU – artists from Lodz. This time I had the opportunity to benefit from Let Them Know training.
On Tuesday, during trainings there were presentations given by: Mr. Jerzy Osika from Promedia and Mrs Olga Nieścier-Via Moda. They aimed at understanding consumers’ behaviour and the inspirational analysis of human nature in the spring and summer of 2015. Mrs. Olga Nieścier pointed out fashion microtrends in S/S 2015. She talked about the inspiration from the fine arts, as well as the entire conceptual art with an emphasis on multimedia, which is our future.
On Friday I found out how the law protects designers’ ideas and patterns and how to protect one’s concept and creation / a lecture by Mrs. Margaret Saryusz-Wolska /. The dynamic presentation of Mrs. Morena Lesiakowska-Jabłońska showed designers how technology can support fashion design. In addition, Lawmore company/ Michael Ball and Paula Pul / gave us clear information, how designers creating their own brand should make the best of the Internet, sell, legally protect themselves, and in which direction the sale of designer products is heading. On the occasion of Fashion Week Poland WGSN company in the White Factory trained in the field of new trends. It was really worth being there.
Recently, I have written about Slow Fashion Fair. Here at Fashion Week,
we have a fair of fashion products, designed and manufactured by fantastic
designers-Showroom.
There were brands like ID.FOR.FUN, Marthu, Peter Zack, IN.NA, Joanna Dominiak and many others. Interesting promotional actions were held by Samsung, LOT or, for example, Geberit-in which I took part.
Note: I am sitting on the toilet ...
... not any toilet, but of course on the latest, designer model ... and I’m doing nothing but posing for a picture. It was cool and relaxing and there were great girls supporting that action.
There were brands like ID.FOR.FUN, Marthu, Peter Zack, IN.NA, Joanna Dominiak and many others. Interesting promotional actions were held by Samsung, LOT or, for example, Geberit-in which I took part.
Note: I am sitting on the toilet ...
... not any toilet, but of course on the latest, designer model ... and I’m doing nothing but posing for a picture. It was cool and relaxing and there were great girls supporting that action.
In the Showroom one could buy all
kinds of clothes, bracelets, pendants and pants ... I succumbed. All of them were unique, crazy
and designed in a cool way.
However, we are all looking forward to Designers Avenue. During this edition I
liked the collections of Piotr Gorski and MMC the most. Really good pret-a-porte
in the Polish way. However, I missed the collections for men.
It’s wonderful that during that fashion week, Lodz lived on design. There was a really good
deal of main and accompanying events. At the shows I saw famous professionals
associated with fashion: media people,
fashion celebrities, bloggers and stylists.
Big words of praise for Irmina Kubiak and Jack Kłak for the creation of
so significant fashion event in Poland
and increasingly in Europe. I look forward to
the next ten editions :)
photo: Witold Rajczak
great jeans at www.mojejeansy.pl
men's shoes, originally designed of great quality at www.peter-zack . com
and my favourite jewellery at www.idforfun.com
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